Vision expo west 202011/18/2023 ![]() Almost all POS materials are Forest Stewardship Council certified, meaning they are sourced from sustainably managed forests. Safilo is also rethinking environmentally sustainable actions as it relates to point-of-sale materials. The material will be progressively rolled out across Safilo’s portfolio, “further asserting our commitment to sustainability and efforts to bring more recycled materials to the eyewear industry,” Wright said. On the topic of sustainability - also a hot topic at Silmo, the recent eyewear fair in Paris - Safilo will in January debut sun lenses made of Trogamid m圜x eCo, a new high-quality transparent polyamide material with the Boss spring collection. could only view styles and were unable to make purchases. The brand previously had an existing site for Europe, but consumers from the U.S. direct-to-consumer e-commerce site for the Italian brand, coinciding with its 65th anniversary. This summer Safilo launched its first U.S. In the sunglass market, Wright pointed to Carrera which having strong growth through their e-commerce channels. “We are recording a strong momentum in prescription frames in all markets and it’s particularly sustained for us in the independent optician channel here in North America,” he said, reporting double-digit growth of prescription frames across brands and markets, which is advancing the group’s strategy for a rebalanced business between product categories. market,” Wright said, a trend he expects to continue. ![]() ![]() “Optical frames account for the most significant portion of our sales, which are beating pre-COVID-19 2019 numbers in the U.S. Historically the trade fair tends to tilt more optical and eye care rather than sun, and many executives saw big strides in the market. “We just launched Isabel Marant this spring and it’s been a real success story for us, driven mostly by digital and the brand’s strong fashion consumer following,” he explained, with plans to launch the French brand in optical channels for spring 2022. “We’ve learned from the pandemic that digital virtual meetings can still make a strong impact, and we’ve grasped them, but having a physical presence at events of this magnitude makes a big difference,“ explained Steve Wright, president and chief commercial officer of Safilo North America.Īccording to Wright, Carrera, Kate Spade New York sunglasses and readers, Jimmy Choo and Isabel Marant have all experienced significant U.S. Why Commitment and Collaboration Are Critical to Further Sustainability
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